PROJECT SCOPE

End-to-End App

CatchAR

ROLE

UX/UI Design, User Flow Design, Visual Design

PROJECT DURATION

8 Months

An augmented reality event application that allows users to discover virtual collectibles and interactive content through their smartphone cameras. Users can capture AR characters at event locations and unlock promotional rewards, while image recognition features enable brands to deliver rich multimedia experiences through printed materials.

Figma Mockup

THE PROBLEM

The existing application suffered from an outdated visual design, inconsistent user experience, and limited registration options. As the platform evolved to support new event requirements, the onboarding experience needed to accommodate additional sign-up methods while maintaining a simple and accessible user journey.

DISCOVERY & EVALUTAION

Existing Product Review
Stakeholder Feedback
Competitive Analysis

INSIGHTS #1:

Users needed a faster and more flexible onboarding experience to access event content.

INSIGHTS #2:

The existing interface lacked visual consistency and did not align with modern mobile app expectations.

INSIGHTS #3:

Key features were not clearly surfaced, making it difficult for users to discover available AR experiences.

WHAT DO THE USERS USE CATCHAR FOR

TARGET USERS

Event visitors primarily use CatchAR to discover and interact with AR experiences during exhibitions, promotional campaigns, and public events. Their main goals are to collect virtual rewards, unlock exclusive content, and participate in engaging event activities.

Campaign participants are typically motivated by rewards and brand interactions. They use the application to access promotional content, complete AR activities, and redeem event-related offers.

DESIGN QUESTIONS

How can we support multiple registration methods without increasing onboarding complexity?
How can we help users discover AR experiences and rewards more efficiently?
How can navigation better support event participation and content exploration?

HOW MIGHT WE...

#1:

Simplify onboarding for new users?

#2:

Improve discoverability of AR experiences?

#3:

Modernize the visual design while maintaining familiarity for existing users?

KEY FUNCTIONS

The redesigned experience focused on simplifying onboarding, improving content discovery, and making key event features easier to access.

Flexible Registration

Supports multiple registration options to create a faster and more accessible onboarding experience.

Event Discovery

Highlights ongoing events and available AR experiences, making it easier for users to discover interactive content and rewards.

Event Details

Provides users with event information, participation requirements, and reward details before entering the AR experience.

AR Collection Experience

Enables users to discover, interact with, and collect virtual rewards through augmented reality experiences.

Catch the AR Model

NICE TO HAVE

These concepts were not implemented as part of the current redesign but were identified as potential opportunities to further improve the overall event experience.

Interactive Event Map:

Help users locate AR experiences and event activities more efficiently within large event venues.

Collection Tracker:

Allow users to track collected and remaining AR rewards throughout an event, encouraging continued participation.

TAKEAWAYS

This project reinforced the importance of balancing new business requirements with existing user expectations. Rather than redesigning the application from scratch, the challenge was to improve onboarding, navigation, and overall usability while maintaining compatibility with the existing product ecosystem.